Q&A Session with Rick Watson, CMO of Pri-Med
PAN’s Vice President in Technology & Healthcare Lisa Astor sat down with Pri-Med’s Chief Marketing Officer Rick Watson to share more about Pri-Med’s evolving business, his role at the company and...
View ArticleDigital Marketing and Communications is Not Easy, But It’s Necessary
If you’re looking to successfully educate, influence, share and engage with your core audiences, there is a lot you need to be aware of. The skill sets of today’s marketing team needs to be far...
View ArticleMarketing’s Last Mile Is a Marathon
Our ancestors drew pictures on cave walls and created myths to explain the mysteries of what they could see but could not explain. Until recently marketers did much of the same when it came to showing...
View ArticleAccepting Content Marketing
Really, content marketing is no longer a choice for marketers. Content will become even more important as buyers—a/k/a your audience—become more sophisticated. Now is the time to find your Zen moment...
View ArticleThe Empowered Customer Marketing Panel
The empowered customer--your customer--is challenging and disrupting marketing regardless of industry. As a senior level marketer you need to understand the impact of this disruption and how it changes...
View ArticleMore Than Anything, I Heard About “PR” at ad:tech
PR is the glue that makes the marketing world go round. PAN's Nicole Messier-Marino discovers that at this week's ad:tech event, the chatter was all about PR. Today, more than ever, every great CMO...
View ArticleDid You Miss the CMO Panel on The Empowered Customer? Watch this Video
Did you miss last month's CMO Panel on The Empowered Customer? Well you are in luck because we got it on video! Listen to marketers from leading brands focused on the tech, consumer and healthcare...
View ArticleHow Not to Over-Eat at Black Friday’s Annual PR Feast
For years PR and marketing pros have eagerly looked to Black Friday, developing plans and honing pitches. But tread carefully to avoid PR fatigue and over-stuffing media in-boxes. PR Pro Kyle...
View ArticleCustomers don’t always expect perfection – but appreciate great resolution
Part II of the video from PAN's CMO Panel event on The Empowered Customer provides marketers with insights into how customers want their engagement. The post Customers don’t always expect perfection –...
View ArticlePR is Becoming More Than Just Savvy PR Pros
A recent Council of PR Firms report signals that PR agencies are experiencing growth, but the traditional PR agency "work" and model is beginning to change. What challenges will this pose for agencies...
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